I realize with a title like this I’m opening myself up to a litany of jokes (insert cop eating donut joke here) but I thought it was worth the chance. This week I’d like to talk about our latest effort to fight crime through prevention. In my role as the Public Safety Officer for HRM I’ve been challenged with the task of finding new and innovative ways to get crime prevention messages out to the public.
We are at a point where brochures become white noise and get little notice. That’s why you’ve seen our messages on busses, Facebook, Twitter, YouTube and other media. We took our strategy to a new level this week through a partnership with Dalhousie University and Coburg Coffee as we jointly launched a program that will see crime prevention messages handed out on coffee sleeves. It’s our hope that getting the message out in a new and unique way will cause people to take notice and enable them to protect themselves from becoming a victim of crime.
I would like to thank Dalhousie University and Coburg Coffee for recognizing they have a role to play in public safety and eagerly jumping onboard with this initiative. It’s through partnerships like this that we can make a difference in our community.
Do you have any ideas on how we can get our messages out more effectively? Can you think of any unique partnerships that may contribute to community safety? As I mentioned earlier, Dalhousie University and Coburg Coffee recognize they have a role to play in public safety, do you? What can you do?